While many of us would consider ourselves weekend artists, we are definitely not in the art business. Our experienced team of designers works directly with content strategists to map out exactly how targeted personas navigate and ultimately reach a conversion point. Understandably, information architecture and user flows don’t usually command the attention as, say, a homepage concept. However, they’re crucial elements of our design process that allow us to create informed, interactive designs able to be weighed and scrutinised by standards beyond artistic merit alone.
Intuitive, compelling, conversion-focused design doesn’t just magically happen. Once our strategy is solid, we work hard to design beautiful, highly engaging experiences focused on creating lasting impressions and building brands.
Anybody can set up a website – but we build strategic, engaging websites that instantly reinforce credibility, communicate established messaging to intended audiences, and ultimately converts users into customers.
Native, web, or hybrid – we design and build customised, polished web applications for startups and enterprise clients. Whether the goal is selling products, collaboration, spreading news, or pushing the app as a product itself, every app undergoes the same extensive strategy and research as web projects.
Consistency is the key to establishing brand identity and to turning your company’s purpose and mission into a visual story. From brand guidelines to logo design, letterheads and everything in between, we develop strong visual identities that proliferate across mediums.
You’re famished, so you pull into a restaurant you’ve never been in. You open the door and immediately lose your appetite. There’s grease on every surface and a battalion of flies is enjoying a half eaten French dip at an abandoned booth. You glance at the counter; the hostess doesn’t lift her eyes from her phone as cigarette smoke curls around her fingers. You turn around and leave.
Even though nobody smokes in diners anymore, you get the analogy – and this scenario occurs online continually. If visitors to your website are turned off aesthetically, you don’t stand a chance – no matter what you’re offering or how quickly you come up in Google.
We build visually compelling websites that instantly reinforce credibility and that drive conversions: warm and welcoming gourmet restaurants, if you will, that turn wary visitors into raving evangelists.
How? Best practice, on-brand design that is informed by strategy, research, collaboration, and fourteen years of experience – and also a ton of talent.
The godfather of the web is dead on. Decorations don’t drive home messages. Content does. Reducing text-based content to a visual design element (the shape of the text) can result in bloated and unrealistic client expectations once real data replaces the dummy content. We allow our design decisions to be dictated by the on-page content and messaging, and often our designers use the actual content to inspire interesting elements that might not have been conceived without it.
The end goals for designing web apps, whether they’re used by customers or internally, differ greatly from our website priorities. To oversimplify it, websites are for consumption, whereas apps are for interaction. Web apps see frequent use, require robust, intuitive functionality, and typically have only a single, specific focus. Websites, however, may only be visited once and have a very limited opportunity to make an impression. More often than not, websites are built to allow users to access information and to be funnelled into conversion points, whereas web apps are used as a tool to specific tasks.
In app design, everything depends on the U/I. We design versatile, intuitive user interfaces that focus solely on the end user’s emotional connection to the application. All too often, web apps and software present the users with all the tools that will ever be needed – all simultaneously through dense menus, ribbons, drop-downs, and so on. Think of it like comparing Microsoft Word to Photoshop. Open Word and you’ll see every tool, at your disposal, ready to use. However, open Photoshop (or any of Adobes CS Suite apps in fact) and you’re presented with only relevant information, ordered for your particular task.
The most powerful visual identities are memory hooks – consistent, elegant yet simple marks that instantly relate a company’s core values, credibility, and personality. We get to know your business, its personality, and what it truly values. We use this information to inspire designs that capture the essence of your company and convey an effective and authentic feeling.
We’re not talking about just a logo here, either – but that’s certainly a good starting point. We carry visual identities through everything we produce, from site design and marketing materials to style guides, letterheads, and even business cards.